ONE ON ONE: BONELESS Hassan Juma, popularly known as BONELESS KENYA , talks of his musical career his up and downs and why he is in the industry to stay (conversation) Do you sometimes feel that the name boneless kenya is bigger than you? Sometimes yes, but not all the time because I knew what I was getting into when I started calling myself boneless . I knew I was going to advertise that brand more than my character. People always associate the name with the character, which is very wrong. So you will find people saying: “That guy feels so sweet”. No, that’s the brand. The brand has to sell, the brand has to feel sweet and be expensive. But the character is different. So is Hassan down to earth? Yes I am, that’s how I was raised. Plus, that’s how Kenyan people are, it’s our culture, we are very down to earth. But when you are already a brand like boneless kenya , it becomes very hard to associate ...
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